OPen

Hi, I'm Anna, a Ukrainian Product Designer based in San Francisco, with over a decade of experience in the design industry.

Some of the clients:

shortwave.com

uplife.app

waterdream.nl

discoverpresence.co

futurio.school

auditdata.com

yembo.ai

See all on LinkedIn

Hard skills:

Figma

After Effects

Svgator (vector animation)

Webflow

Photoshop

Illustrator

Lightroom

Soft skills:

Project management

Problem definition

Problem solving

Researching & testing

Advocating for the user

Advocating for the business

Roadmapping

Teamwork

Languages:

English – Advanced

Ukrainian – Native

I specialize in creating impactful brand and digital experiences that drive Business Growth and User Engagement.

With a Bachelor's degree in Graphic Design and a robust decade-long tenure in the design industry, I have refined my expertise in design principles, branding, user experience, data analytics, user testing, and product management.

My passion for design began at a young age, and I have pursued it by working with various clients and projects over the years. I have worked with startups, small businesses, and large corporations, creating user interfaces for websites, software applications, and mobile apps.

I believe design should be user-centric. As a Senior Product Designer, I craft engaging and intuitive user interfaces that deliver exceptional user experiences. I work closely with my clients to understand their users' needs, conduct user research, and create wireframes and prototypes that ensure the final design meets user and business goals.

In my spare time, I enjoy exploring new design trends and technologies, attending design conferences and workshops, and sharing my knowledge with the design community. I’m always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.

Education:

Data-driven Product Management Course

GoPractice, Inc (2019)

Product Design Internship

Microsoft IoT Lab (2017)

Intensive Product Design Course

Creative & Tech Projector Institute  (2016)

Web Design

Creative & Tech Projector Institute  (2015)

Branding

Creative & Tech Projector Institute  (2015)

Master of Arts in Graphic Design

National Academy of Fine Arts and Architecture (2008–2014)

Approach:

Researching & testing

I begin with thorough research and testing to understand the target audience's behaviors, preferences, and pain points. By gathering data through surveys, interviews, and usability tests, I uncover valuable insights that drive the design process.

User Expierence

Creating a compelling user experience is a key. I focus on understanding user needs, goals, and behaviours through research, journey mapping, and usability testing. This approach enables me to craft intuitive and enjoyable interactions that enhance satisfaction and engagement.

Product Management

I bring a comprehensive understanding of the market, user needs, and business goals to my product management approach. By coordinating cross-functional teams, defining product vision and strategy, and overseeing the product lifecycle, I ensure the successful delivery of valuable products.

Validation

Validation is integral to my design process. Through prototyping, user testing, and feedback analysis, I ensure the product meets both user needs and business objectives. This iterative approach helps identify and address potential issues early, leading to more effective solutions.

Branding

In branding, I dive deep into understanding the brand's essence, target audience, and intended message. Through research, I uncover insights about the brand's history, values, and cultural context. With this information, I create a cohesive visual strategy that defines the brand identity, including color palettes, typography, imagery, and tone of voice.

Leadership & Recognitions

Startup Mentor at Techstars Accelerator

2023-now

Design Mentor at HF0 Accelerator

2023

Advisor and Mentor at Antler, a startup generator and early-stage VC in The Netherlands

2022

Published author of articles on product design, UX/UI tips, and UX copywriting

2021

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