I collaborated with the Creative Director on the mobile app. My responsibilities included the information architecture, developed a design system, and refined the details to highlight the branding. Our goal was to create an easy-to-use, unique interface. We tested it to reduce the time needed to achieve active user goals.

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The leading daily flow is that users open the app, choose a "playlist" with artworks they want to see on the display, and new content appears on the device. In the app, users can see details for each artwork: the quote itself, the author of the quote, the artwork designer, and a playlist card. You can see it below:

I created the copywriting and design of instructional materials. Shortening and simplifying information to make it look easy while remaining descriptive was challenging, but it turned out well:

The Creative Director and I also worked on the marketing website to promote the product. We focused on inspiring storytelling and provided all product details and specifications. He initiated photo shoots, and I edited the footage to showcase the product.

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Additionally, I worked on the display's interface. Besides the content display, it shows a few possible messages: connection screens, a screen indicating updates are loading, and a few error screens. I made them look simple and playful, making even error screens appear artistic. Check out examples above.

I also created artwork. Almost all the artwork you see in the photos was made by me, combining quotes, fonts, and clipart that I heavily edited to achieve the right mood. We created an inspirational product that is easy to place at home and in the office, and it received many great reviews. There was a lot of additional design work behind the scenes that I did not include on this page. Please reach out if you'd like to see a more detailed case study.