Client
Shortwave
Year
2024
Scope of Work
Product Design | User interviews | A/B testing | User experience | Design System | Branding
As the sole product designer at Shortwave, I led the end-to-end design process. With a dedicated team of 8 people and no freelancers, our small team’s flexibility allowed us to ship and launch extremely fast—sometimes within a single day from idea to customer delivery. Larger launches, of course, required more time.
Since I joined, Shortwave’s branding and user experience have undergone a complete transformation. Our previous brand tone didn’t resonate with our audience, so I revamped the colors, icons, fonts, and overall design system to achieve a modern look. The difference is evident in the screenshot comparisons below:
At the top of this page, I’ve provided a snapshot of some of the projects I’ve worked on. Here, I will show you a few screenshots from one of those projects, illustrating key steps of the design process. This includes problem definition, hypothesis formulation, brainstorming, wireframing, UI validation, and the final result.
Shortwave is a well-thought-out product with numerous features. If you want to see more case studies and learn about the full cycle of the design process, please reach out. I would be happy to share more with you.